Southwest Airlines Grounds Its Free Checked Bag Perk – Here's What You Need to Know

Starting May 28, Southwest will begin charging certain passengers for checked bags, marking a major shift from its long-standing policy. The airline, facing financial struggles and investor pressure, is also revamping its loyalty program, adjusting point rewards, and introducing a new "Basic" fare. Exceptions apply for preferred members and Business Select travelers.

3/11/20251 min read

Say goodbye to Southwest Airlines' signature "bags fly free" policy! The airline just announced a major shake-up, revealing that certain passengers will soon have to pay to check their first two bags—a huge departure from the perk that set Southwest apart from other U.S. carriers.

🔹 When does this start? The new rules apply to flights booked on or after May 28.
🔹 How much will it cost? Southwest hasn't disclosed pricing yet.
🔹 Any exceptions? Yes! Preferred loyalty members, Business Select fare buyers, and select credit card holders will still get at least one free checked bag.

This move is part of Southwest’s strategy to boost profits after financial struggles, including a $140M fine for a 2022 holiday meltdown and 1,750 corporate layoffs last month. The airline has also been under pressure from activist investors demanding big changes.

💺 More Changes Coming:
Southwest recently scrapped its open seating policy, shifting to an assigned and premium seating model. Now, it's also tweaking its loyalty program, offering more points for expensive fares and fewer for budget travelers, plus introducing a new "Basic" fare for its cheapest tickets.

With these shifts, Southwest is reshaping its identity—but at what cost to loyal travelers? What do you think?